{"id":3335,"date":"2026-11-13T15:17:01","date_gmt":"2026-11-13T15:17:01","guid":{"rendered":"https:\/\/www.thisworldtobook.com\/blog\/?p=3335"},"modified":"2026-11-13T15:17:04","modified_gmt":"2026-11-13T15:17:04","slug":"estrategia-turismo-sostenible-ue-2026","status":"publish","type":"post","link":"https:\/\/www.thisworldtobook.com\/blog\/es\/estrategia-turismo-sostenible-ue-2026\/","title":{"rendered":"Estrategia de Turismo Sostenible de la UE: todo lo que los destinos necesitan saber"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La Comisi\u00f3n Europea adopt\u00f3 la <strong>Estrategia de Turismo Sostenible de la UE<\/strong> el 4 de noviembre de 2026. Establece un nuevo marco para el turismo europeo y, por primera vez, sit\u00faa la gesti\u00f3n de destinos en el centro de la pol\u00edtica tur\u00edstica de la UE. Esto es todo lo que destinos, empresas y viajeros necesitan saber.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 es la Estrategia de Turismo Sostenible de la UE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La estrategia se apoya en <strong>tres pilares, diez \u00e1reas de actuaci\u00f3n y 29 acciones<\/strong>, cada una con su fecha. Abarca desde la simplificaci\u00f3n y los datos hasta la gesti\u00f3n de destinos y la preparaci\u00f3n ante crisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Llega tras un a\u00f1o intenso de normas europeas que afectan a los viajes. Si has seguido nuestra cobertura de la <a href=\"https:\/\/www.thisworldtobook.com\/blog\/es\/directiva-antigreenwashing-turismo-27-septiembre\/\">directiva antigreenwashing en el turismo<\/a>, reconocer\u00e1s la direcci\u00f3n: m\u00e1s pruebas y menos promesas vagas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El gran objetivo: del volumen al valor<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abPasar del volumen al valor: garantizar que el turismo aporte beneficios tangibles a las comunidades locales\u00bb.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">En la pr\u00e1ctica, significa repartir a los visitantes entre regiones y temporadas en lugar de concentrarlos en unos pocos puntos calientes. Seg\u00fan la Comisi\u00f3n, de media el 42 % de las pernoctaciones de un destino se concentran en sus tres meses de mayor afluencia. Es la misma idea que hay detr\u00e1s del <a href=\"https:\/\/www.thisworldtobook.com\/blog\/es\/turismo-responsable\/\">turismo responsable<\/a>: el turismo debe dejar un lugar mejor, no solo m\u00e1s lleno.<\/p>\n\n\n\n<figure data-spectra-id=\"spectra-mwf4e62i-64rm1f\" class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1182\" src=\"https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/dubrovnik-old-town-overtourism.jpg\" alt=\"Vista a\u00e9rea del casco antiguo de Dubrovnik, un destino europeo que gestiona la presi\u00f3n tur\u00edstica\" class=\"wp-image-3329\" title=\"Estrategia de Turismo Sostenible de la UE: todo lo que los destinos necesitan saber\" srcset=\"https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/dubrovnik-old-town-overtourism.jpg 1920w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/dubrovnik-old-town-overtourism-600x369.jpg 600w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/dubrovnik-old-town-overtourism-1024x630.jpg 1024w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/dubrovnik-old-town-overtourism-768x473.jpg 768w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/dubrovnik-old-town-overtourism-1536x946.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Foto: kallerna \/ <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Dubrovnik_Old_Town_1.jpg\">Wikimedia Commons<\/a>, CC BY-SA 4.0<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Las cinco medidas que m\u00e1s importan a los destinos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Un Modelo de la UE para la Gesti\u00f3n Tur\u00edstica<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una referencia voluntaria sobre c\u00f3mo se gestionan los destinos, vinculada a la financiaci\u00f3n europea. Prevista para el segundo semestre de 2027.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Turismo equilibrado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una Recomendaci\u00f3n del Consejo sobre la Gesti\u00f3n Equilibrada del Turismo y una Caja de Herramientas de la UE, que incluye enfoques comunes sobre el alquiler de corta duraci\u00f3n. Tambi\u00e9n prevista para el segundo semestre de 2027.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Inteligencia compartida<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un Observatorio del Turismo de la UE (primer semestre de 2027) y un marco com\u00fan de resultados para el sector, respaldados por la revisi\u00f3n del reglamento de estad\u00edsticas de turismo y un Espacio Com\u00fan Europeo de Datos Tur\u00edsticos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Una Alianza del Turismo de la UE<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una alianza de Estados miembros, regiones, autoridades locales e industria para dirigir la aplicaci\u00f3n de la estrategia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Una Academia del Turismo de la UE<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un nuevo centro para las competencias y el talento del sector tur\u00edstico, previsto para el segundo semestre de 2027.<\/p>\n\n\n\n<figure data-spectra-id=\"spectra-mwf4e62p-t395yz\" class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1325\" src=\"https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/hallstatt-austria-balanced-tourism.jpg\" alt=\"Hallstatt y su lago en Austria, un destino marcado por el debate sobre el turismo equilibrado\" class=\"wp-image-3330\" title=\"Estrategia de Turismo Sostenible de la UE: todo lo que los destinos necesitan saber\" srcset=\"https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/hallstatt-austria-balanced-tourism.jpg 1920w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/hallstatt-austria-balanced-tourism-580x400.jpg 580w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/hallstatt-austria-balanced-tourism-990x683.jpg 990w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/hallstatt-austria-balanced-tourism-768x530.jpg 768w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/hallstatt-austria-balanced-tourism-1536x1060.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Foto: C.Stadler\/Bwag \/ <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Hallstatt_-_Zentrum_.JPG\">Wikimedia Commons<\/a>, CC BY-SA 4.0<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que la estrategia deja abierto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cada medida es un compromiso de desarrollar algo, no una herramienta terminada. Quedan varias preguntas importantes por resolver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3mo se mide el valor.<\/li>\n\n\n\n<li>C\u00f3mo participan los residentes en las decisiones sobre sus propios destinos.<\/li>\n\n\n\n<li>C\u00f3mo se respaldan con pruebas las afirmaciones de sostenibilidad.<\/li>\n\n\n\n<li>C\u00f3mo contabilizan sus propias emisiones las organizaciones de gesti\u00f3n de destinos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, las herramientas son voluntarias y la estrategia no incluye nueva financiaci\u00f3n espec\u00edfica ni objetivos num\u00e9ricos. Eso deja en manos de los destinos convertir el marco en pr\u00e1ctica. La certificaci\u00f3n independiente es una forma de demostrar avances hoy, como ha hecho Barcel\u00f3 con la <a href=\"https:\/\/www.thisworldtobook.com\/blog\/es\/barcelo-certificacion-gstc-turismo-sostenible-espana\/\">certificaci\u00f3n GSTC en todos sus hoteles de Espa\u00f1a<\/a>.<\/p>\n\n\n\n<figure data-spectra-id=\"spectra-mwf4e62u-37c44g\" class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/lisbon-tram-short-term-rentals.jpg\" alt=\"Tranv\u00eda de Lisboa subiendo por una calle residencial de Alfama\" class=\"wp-image-3331\" title=\"Estrategia de Turismo Sostenible de la UE: todo lo que los destinos necesitan saber\" srcset=\"https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/lisbon-tram-short-term-rentals.jpg 1200w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/lisbon-tram-short-term-rentals-533x400.jpg 533w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/lisbon-tram-short-term-rentals-911x683.jpg 911w, https:\/\/www.thisworldtobook.com\/blog\/wp-content\/uploads\/2026\/11\/lisbon-tram-short-term-rentals-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Foto: Michael Meraner \/ <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Lisbon_in_a_day_-_Tram_28_Alfama_(39271341600).jpg\">Wikimedia Commons<\/a>, CC BY 2.0<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 significa para los viajeros<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para los viajeros, pasar del volumen al valor deber\u00eda traducirse en m\u00e1s motivos para viajar fuera de temporada alta, destinos mejor gestionados e informaci\u00f3n m\u00e1s fiable sobre lo que es realmente sostenible. Ya puedes viajar as\u00ed: nuestra <a href=\"https:\/\/www.thisworldtobook.com\/blog\/es\/guia-viaje-sostenible\/\">gu\u00eda de viaje sostenible<\/a> y nuestra selecci\u00f3n de <a href=\"https:\/\/www.thisworldtobook.com\/blog\/es\/destinos-vacacionales-sostenibles\/\">destinos vacacionales sostenibles<\/a> son un buen punto de partida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El Programa CAMPUS 2027<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hemos descifrado la estrategia, medida a medida, en una sola p\u00e1gina, junto con el Programa CAMPUS 2027. En el programa, los destinos convierten los seis instrumentos de CAMPUS 2026 en m\u00e9todos de trabajo, sincronizados con la estrategia. <strong>La inscripci\u00f3n est\u00e1 abierta hasta el 31 de enero.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lnkd.in\/emK996AH\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre c\u00f3mo se alinea nuestro programa con la nueva Estrategia de Turismo Sostenible de la UE<\/a>, con el calendario completo de cada medida y cu\u00e1les afectan espec\u00edficamente a las organizaciones de gesti\u00f3n de destinos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gracias<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enhorabuena al comisario Apostolos Tzitzikostas y a Magda Kopczy\u0144ska por su liderazgo, y al equipo de la unidad de turismo, Elisabeth Kotthaus, Andreea Staicu, Misa Labarile, PhD, y Joshua Salsby, as\u00ed como a tantas personas de nuestra comunidad que han impulsado este trabajo a trav\u00e9s de los grupos de expertos T4T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfCu\u00e1l de estas medidas cambiar\u00e1 m\u00e1s tu trabajo en 2027?<\/strong> Cu\u00e9ntanoslo en los comentarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva Estrategia de Turismo Sostenible de la UE quiere pasar del volumen al valor. Estas son las cinco medidas que m\u00e1s importan a los destinos, su calendario y lo que a\u00fan queda abierto.<\/p>\n","protected":false},"author":1,"featured_media":3328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[297],"tags":[],"class_list":["post-3335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destinos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Estrategia de Turismo Sostenible de la UE: todo lo que los destinos necesitan saber - The Positive Trip | Sustainable Travel Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.thisworldtobook.com\/blog\/es\/estrategia-turismo-sostenible-ue-2026\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Estrategia de Turismo Sostenible de la UE: todo lo que los destinos necesitan saber - The Positive Trip | Sustainable Travel Blog\" \/>\r\n<meta property=\"og:description\" content=\"La nueva Estrategia de Turismo Sostenible de la UE quiere pasar del volumen al valor. 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